Resources Library by ANA

In-store designs

For in-store designs one has to define a standard of measurement. In most cases it is no use to design something with the use of only one store. It is preferable to use a reasonable number of stores. Great attention should be paid to the unsolvable...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Benno Stoppelman

August 1, 1975

Prognoses today for the behaviour of tomorrow

Within the scope of the IHA method research programme we have endeavoured to develop a hypothesis under test which is capable of discerning continuous developments in the market, before these are measured in the form of buyers, or non buyers, as...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Josef Stofer

August 1, 1975

Range and assortment policies

The result of this examination of the formation of range and assortment policies is to emphasise the variety of the factors that may be involved. There is a danger of advancing too fast to the stage of model-building. Where the problem is not a...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Patrick McAnally

August 1, 1975

A manufacturer's approach to the problems of varieties within a brand range

This paper will discuss some of the considerations that a manufacturer of strongly branded food products takes into account when facing the opportunities and problems of extending the range of varieties presented by a single brand. It offers no grand...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: B. Thorogood

August 1, 1975

Prognoses today for the behaviour of tomorrow (German)

Within the scope of the IHA method research programme we have endeavoured to develop a hypothesis under test which is capable of discerning continuous developments in the market, before these are measured in the form of buyers, or non buyers, as...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Josef Stofer

August 1, 1975

A method for improving the results of primary investigation by including the reasons for non-response in sample design and weighting (German)

For years now, one has been able to note ever decreasing rates of exhaustiveness in random surveys. The decrease in exhaustiveness is mainly a phenomenon of the respondents, caused by continually increasing inclination towards non-response. Up to...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Christian von der Heyde

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

August 1, 1975

Some reflections on article range selection

This paper is aimed at exploring some of the forces that influence the retailer when he tries to compose or change his particular article range selection. In this, as I will endeavour to show, he has an only limited leeway and he is the child of his...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Anton Casper Rudolphus Dreesmann

August 1, 1975

Towards a model of individual choice behaviour

The objective of this paper is to develop a comprehensive model of individual choice behavior based on a review of similar attempts in many disciplines. Predicting and explaining how and why individuals choose a particular alternative among many...

Catalogue: Seminar 1975: Market Modelling

Author: Jagdish N. Sheth

June 1, 1975

A micro model of purchasing behaviour for consumer durable goods

This paper describes the background of a longitudinal study aimed at the development of a predictive model for the individual household's purchase behaviour concerning specific durable goods. Firstly, the setting of the problem is explained. Next,...

Catalogue: Seminar 1975: Market Modelling

Authors: Leendert de Jonge, Walle M. Oppedijk van Veen

Company: Philips International

June 1, 1975